Bharti Airtel (“Airtel”), one of India’s leading telecommunications service providers, today announced the expansion of its network footprint to Marwah – a geographically remote area linking Kishtwar and Anantnag in Jammu & Kashmir. With this milestone deployment, Airtel has become the first and only service provider to deliver reliable mobile connectivity to this strategically significant and difficult-to-reach region.
Marwah, characterized by its rugged terrain and limited seasonal road access to Kishtwar and Anantnag, remains disconnected during winters due to heavy snow fall. This isolation forces residents to rely on mules or foot travel for essential supplies, work, or emergencies, while the absence of telecom coverage left approximately 150-km corridor disconnected. Airtel’s high-speed network rollout in this area marks a transformative step, empowering residents, security forces, and tourists with seamless connectivity in one of the India’s most challenging terrains.
This deployment also unlocks immense tourism potential of this globally renowned destination.
“We are proud to bridge the digital divide in Marwah, bringing high-speed mobile connectivity to a region long isolated by nature’s toughest barriers,” said Dibyendu Aich, COO – Jammu and Kashmir, Bharti Airtel. “Airtel’s relentless expansion into high-altitude and remote areas underscores our commitment to strengthening India’s digital backbone and ensuring every citizen, no matter how remote, stays connected”.
Airtel’s ongoing expansion in such challenging environments reflects its dedication to bridging the connectivity gap and powering India’s digital transformation.